If you’re a hotel and you have a website, this is obviously a good thing. For a start, you’re one step ahead of some of your competitors. Secondly, once your site is optimised correctly, you’re discoverable online. But simply having a website isn’t enough. If you want to help your website get more bookings, it’s an […]
THE average adult spends over 20 hours per week online, which means having a strong online presence is going to be essential for marketing your business. Online marketing enables business owners to reach a wide range of people in a very short amount of time, regardless of how big your brand is or which
Google’s penalty for manipulative links has left too many entrepreneurs hoping and praying for people to link to them. Here’s a more pragmatic approach. Search engine optimization (SEO) is intimidating to the casual observer. Not only is it a field that demands knowledge of hundreds of individual variables that contribute to the ranking algorithm, it
