My Blog
This blog seeks to provide information to educate tourism business owners about the importance of digital marketing concepts and practices.
Latest Posts…
5 Ways to Use Instagram Stories for Business
Are you looking for ways to use Instagram Stories? Want to know what’s working for other businesses? The videos, pictures, and text in Instagram stories help pique your followers’ interest on an authentic and personal level. In this article, you’ll discover how five...
Three Important Types of Data for Hoteliers
Many hoteliers nowadays are overwhelmed by the challenges presented by Big Data and are missing out on opportunities as a result. Data management doesn’t need to be daunting. In this blog, we focus on three Data is information (facts, statistics, codes), BIG...
10 tips to help your website get more bookings
If you’re a hotel and you have a website, this is obviously a good thing. For a start, you’re one step ahead of some of your competitors. Secondly, once your site is optimised correctly, you’re discoverable online. But simply having a website isn’t enough. If you want...
4 LinkedIn Tips for Better Prospecting
Wondering how LinkedIn can help you generate and connect with leads? Want to manage your LinkedIn prospects more effectively? LinkedIn is the go-to social platform for generating leads and building trust with your ideal prospects. In this article, you’ll discover...
managing your bookings effectively
Three Important Types of Data for Hoteliers
Many hoteliers nowadays are overwhelmed by the challenges presented by Big Data and are missing out on opportunities as a result. Data management doesn’t need to be daunting. In this blog, we focus on three Data is information (facts, statistics, codes), BIG...
10 tips to help your website get more bookings
If you’re a hotel and you have a website, this is obviously a good thing. For a start, you’re one step ahead of some of your competitors. Secondly, once your site is optimised correctly, you’re discoverable online. But simply having a website isn’t enough. If you want...
20 steps to improve your ranking on TripAdvisor
The most important factor to reach a higher ranking on TripAdvisor is to constantly obtain positive reviews from past guests which need to also be well replied by the management. 67% of travelers check TripAdvisor a few times a month or more, which probably doesn't...
How Hoteliers are Meeting the Challenges of the ‘Mobile First’ World.
Remember what life was like before smartphones? It's more and more difficult to do so, and many of us probably go through our day-to-day lives taking the technology we rely on for granted and yet less than a decade after the launch of Apple’s iPhone - which many see...
websites, SEO & Content Strategy
10 tips to help your website get more bookings
If you’re a hotel and you have a website, this is obviously a good thing. For a start, you’re one step ahead of some of your competitors. Secondly, once your site is optimised correctly, you’re discoverable online. But simply having a website isn’t enough. If you want...
25 Ways to Boost Your Online Marketing
THE average adult spends over 20 hours per week online, which means having a strong online presence is going to be essential for marketing your business. Online marketing enables business owners to reach a wide range of people in a very short amount of time,...
What Google Doesn’t Want You to Hear About Link-Building for SEO
Google's penalty for manipulative links has left too many entrepreneurs hoping and praying for people to link to them. Here's a more pragmatic approach. Search engine optimization (SEO) is intimidating to the casual observer. Not only is it a field that demands...
Social Media
5 Ways to Use Instagram Stories for Business
Are you looking for ways to use Instagram Stories? Want to know what’s working for other businesses? The videos, pictures, and text in Instagram stories help pique your followers’ interest on an authentic and personal level. In this article, you’ll discover how five...
4 LinkedIn Tips for Better Prospecting
Wondering how LinkedIn can help you generate and connect with leads? Want to manage your LinkedIn prospects more effectively? LinkedIn is the go-to social platform for generating leads and building trust with your ideal prospects. In this article, you’ll discover...
6 Secrets to Getting a Social Influencer’s Attention
Tip: Get your foot in the door before asking for any big favors. Influencer marketing is a powerful way to generate visibility for your brand. The concept is simple: Find an “influencer,” someone in your industry with a large social following and respect within the...
11 Travel Accounts to Follow on Instagram Right Now
Instagram continues to be a serious source of travel inspiration. Feed your sense of journey and urge by following these 11 travel Instagram accounts. You’ll discover new destinations and perhaps even get ideas to arrange your next getaway. And till then, who...